Top 7 Marketing Campaigns from Ecommerce Brands for Bulk SMS Success

Recently, Bulk SMS marketing has generated a lot of attention in the marketing community.

Sending marketing SMS over the phone is known as SMS (Short Message Service) marketing. In the previous two years, it has rapidly grown in popularity in the e-commerce industry, and it is simple to understand why.

Consumers prefer Bulk SMS over other forms of communication nine out of ten times!

Bulk SMS marketing makes sense in a world where individuals use their phones for more than three hours every day. But where do you even start?

the fundamentals, of course. Let's get going.

The value of Bulk SMS marketing

In many ways, Bulk SMS marketing is similar to email marketing. For instance, they both allow you to customize your SMS, acquire information about your audience, and get in touch with your subscribers directly. Msgclub provides Bulk SMS Services.

But why do both if they're so similar to one another?

Email marketing has advantages, but Bulk SMS Services can provide advantages that email cannot. For example

• Your message has a better chance of being read. Compared to the SMS inbox, the email inbox is far more packed. Your sms is more likely to stand out because there are fewer senders in the SMS inbox to contend with. Additionally, the majority of people prefer to be notified when they receive a new Sms so they can stay in touch with friends and family, even though some people disable their email notifications. This indicates that there is a good likelihood that your message will not only be viewed but also immediately opened.

• Communication that is two-way is rapid and easy. Bulk SMS makes it simple to strike up a dialogue with customers. You can inquire about their product preferences, their thoughts on their most recent purchase, or what kinds of Sms they would want to hear from you.

• The internet is not required. To reach customers, all you need is a good cell signal.

Types of Bulk SMS campaigns

The adaptability of SMS is another advantage. You may design Bulk SMS campaigns to serve a variety of objectives. Examples of the most popular (and successful) Bulk SMS campaign types are provided below, along with advice on how to use them:

1.Opt-in campaigns, 

The first communication from you to your subscribers will be the opt-in campaign. When someone signs up for your Bulk SMS programme, they must reply to a SMS from you to indicate their interest.

To make it as simple as possible for them to finish signing up, your Bulk SMS message should offer explicit directions on how to confirm their opt-in. In order for them to fully understand what they are signing up for, it should also specify the kinds of sms they can anticipate receiving from you (for example, cart abandonment emails).

The message in this example from Anthropology is brief, direct, and to the point, making it simple for subscribers to choose Bulk SMS.

2. Welcome campaigns

After someone confirms their opt-in, the first SMS they will see is a welcome campaign.

Include any necessary details on Bulk SMS pricing, a link to your privacy statement, the number of times you plan to send SMS, and clear directions on how to unsubscribe if they want to stop getting messages from you. A discount code or any other sign-up incentives should be mentioned here as well.

Everyone expects a welcome email, but adding SMS into the mix can make for a nice surprise.

If you offer an incentive for signing up, send the discount code or link via SMS like in the example above. Next, follow up on that SMS with another email in case the SMS wasn’t enough to make the sale.

3. Abandoned cart campaigns

A campaign for abandoned carts is a terrific approach to persuade subscribers to complete their purchase. By generating a sense of urgency, offering free delivery or giving a limited-time discount code might encourage subscribers to finish their purchase.

Bellami Hair, for instance, offers customers 5% off if they complete a purchase within 72 hours to incentivise them to check out again.

Remember that many Bulk SMS tools only allow you to send one SMS per cart or one message within a specified amount of time. Additionally, they frequently demand that you deliver this kind of message within 48 hours of the customer leaving your online store.

4. Product launch campaigns

Have a brand-new item you can't wait to debut? Bulk SMS Services is the ideal medium for sharing it, especially if it has been eagerly anticipated. People will be more likely to purchase the item before it runs out since they frequently read their text messages before their emails.

This example promotes urgency by urging subscribers to "Shop now before it's gone!" while also showcasing a specific product from their new collection.

5. Promotional campaigns

If you want to let subscribers know about a promotion you're conducting, whether it's a flash sale, holiday clearance event, or a discount on a certain product,Bulk SMS is the way to go.

In this case, we used a "buy one, get one free" promotion to market their product.

6. Birthday campaigns

Who doesn't enjoy getting birthday SMS ? Birthday campaigns are a fantastic opportunity to engage with subscribers, make them feel special, and demonstrate your care—all of which foster a sense of loyalty among your customers.

The most effective birthday promotions typically provide a coupon code, like in the Body Candy example. Additionally, if you truly want to stand out, think about giving your subscribers a free item!

7. Rewards program campaigns

Use Bulk SMS to promote signups for your loyalty programme, update members on their status, and alert subscribers of exclusive events and promotions for members only.

People entices members to sign up by promising "double the points" if they join their loyalty programme by a specific deadline.

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