WhatsApp Chatbot for Healthcare : capabilities and Use Cases

 The results indicate that the healthcare sector will expand. The global health industry will be worth $11,908 billion by the end of 2022. However, healthcare businesses continue to face specific difficulties.

The call center is used by healthcare facilities to communicate with patients. However, the answer just invites new issues.

The difficulty was highlighted by the slow uptake of mobile apps. However, a few medical facilities started using WhatsApp for a while. To enhance consumer connections, they make use of the solution.

Healthcare facilities can use the channel extensively given that there are 2 billion people worldwide. The solution also provides healthcare establishments with a number of advantages they can't pass up. They can now, for instance, talk instantly with patients. This element will aid in their development.

Additionally, agents can now call clients at the same number. They can thereby reach a large number of clients at once. A call center-like solution was produced thanks to this capability.

Facebook now permits WhatsApp marketing campaigns as of September 2021. Businesses can now use WhatsApp to advertise their services and goods.

We will discover WhatsApp's capabilities, use cases, and advantages in the healthcare industry in this article.

WhatsApp capabilities in the medical field

A chatbot can be just as useful as a smartphone app or self-checkout gate. The chatbot's strength comes from its integration with back-end programs. A chatbot for scheduling appointments is an illustration of a healthcare chatbot.

Customer Service Through Agents

Connect your back-end systems to the chatbot. You can access the self-service function by clicking this link. Additionally, chatbots have an infinite capacity for question-answering. However, you must choose the questions and teach the chatbot. Sometimes a customer will ask to talk with an agent. Additionally, chatbots might be unable to resolve the issue. It will therefore switch the conversation to an agent. As a result, your agents can focus their efforts on solving more challenging problems.

One user is permitted per number on WhatsApp and WhatsApp Business. In contrast, the WhatsApp Business API allows your agents to utilize the same number. On your landline, you can turn on the solution. The unified number (9100 or 800) is also an option.

Transactional Notifications

Connect your back-end systems to the WhatsApp Business API. You will then be able to communicate with your patients via transactional messaging.

Several healthcare tasks can be automated using the WhatsApp API. You could send medical reports or appointment reminders, for instance.

With a WhatsApp open rate of more than 70%, firms in the healthcare industry may increase their conversion rates. Therefore, WhatsApp conversational commerce would be advantageous.

Promotional Engagement

Through WhatsApp API, healthcare facilities can promote new doctors. They might utilize it to advertise brand-new services.

Create an opt-in patient database first. You can then divulge important facts. Additionally, you can send offers and updates. For instance, inform your patients whenever a new doctor joins your medical staff. If you start a new cardio center, you might also invite your customers. There are countless alternatives!

175 million users use WhatsApp Business accounts daily. Consequently, employing WhatsApp for marketing results in greater campaign open rates.

WhatsApp Use Cases In the Medical Field

Hospitals are behind in terms of communication technologies. For instance, they don't use web portals or mobile apps. Customers call hospitals and medical facilities instead. However, call centers need a lot of resources. Additionally, customers find them to be inconvenient. As a result, the healthcare industry has to employ more appropriate channels.

Here are some strategies for using WhatsApp in the healthcare industry.

Appointment Booking

The most typical healthcare use case is appointment scheduling. By scheduling appointments with a self-service chatbot, patients can save time.

Patients can easily schedule doctor visits thanks to chatbots. Patients won't have to exert much energy to finish the procedure. They can choose the optimum time for them and their doctor. A chatbot can even reschedule the patient's appointment. As a result, utilizing a chatbot, patients may make appointments in 2 minutes.

Make sure the chatbot is linked to the back-end programs. As an illustration, you may incorporate it with the hospital's information system. After that, the chatbot will save appointments to the relevant record.

A chatbot is advantageous for both the client and the business. The answer simplifies the scheduling process. Additionally, this stage lessens the workload that agents must complete.

Frequently Asked Questions

Patients can obtain information more easily thanks to a chatbot. For instance, the chatbot can answer queries that are asked frequently and repeatedly. As a result, patients won't need to get in touch with the clinic.

Chatbots can respond to common inquiries like branch locations and business hours. They can also offer details on open positions for doctors. Additionally, your chatbot can display the specialties the hospital offers.

You can program your bot to handle customer issues round-the-clock. It will therefore assist clients without distracting the workers. It can also send the chat to an agent when necessary.

Insurance Inquiries

A chatbot can be used to monitor insurance status in the healthcare industry. It's a common application of WhatsApp Business API.

Chatbots can answer questions about insurance. It might give patients access to the resources they require. Even waiting is not demanded of them. Because chatbots respond quickly, 68% of users favor them.  

Whenever a customer's insurance status changes, chatbots can issue notes. The verification of insurance claims can also be automated. Patients can also examine their medical billing information.

Medical Reports and Analyses

File attachments are not supported by the call center solution. As a result, it can be challenging for patients to obtain reports without visiting the hospital. On the other hand, sending the email takes a while. The best choice in this circumstance is still WhatsApp.

It makes sense to communicate medical records over WhatsApp. For instance, patients can use WhatsApp to get their medical results. The chatbot can be used to review medical records by doctors as well.

The chatbot can be used by both parties to track, modify, and keep an eye on reports. The strategy will thereby increase the potential of the medical staff. Additionally, it will increase client satisfaction.

Reminders

Patients occasionally forget to show up for their healthcare appointments. One of the most important problems in the healthcare sector is this one. On the other hand, a chatbot might be the solution to this problem.

The chatbot can send patients automatic reminders. For instance, the chatbot will remind you 12 to 24 hours beforehand. Following that, the patient can either confirm or postpone the appointment.

Personalized Promotional Offers

The provision of healthcare is a for-profit industry. As a result, they too need to sell their services.

WhatsApp can be used by healthcare businesses to advertise new services or physicians. The introduction of a new package is an additional promotion campaign concept. Campaigns of this nature have a good ROI.

Additionally, hospitals can share tailored campaigns via WhatsApp. For instance, they could sell services and offer health advice. Additionally, they can trade savings and exclusive deals.

WhatsApp Benefits in the Medical Field

It is a proven truth that WhatsApp Business API is very competent. Businesses can utilize it in a variety of situations to address certain issues. However, using WhatsApp to get in touch with patients has more advantages than using other channels. Let's examine the advantages WhatsApp offers medical facilities.

24/ 7 Service

In contrast, to call centres, chatbots are accessible every day of the week, 24 hours a day. They may therefore care for patients at any time. Additionally, they are accessible even after hours. Contrary to humans, chatbots don't need to sleep.

Scalability

Chatbots can serve an infinite number of consumers because of self-service. Even better, your agents won't have to waste time on unimportant matters. Chatbots will take over repetitious activities and respond to various consumer inquiries. This advantage lessens excessive human labor.

According to Salesforce, agents that use AI chatbots make better use of their time. The majority of the time for 64% of customer service representatives is spent resolving complicated problems.

Msgclub provides you with a platform that makes it easier for your agents to manage interactions effectively. Our platform includes all the tools you require to interact with clients and work with coworkers.

Cost Reduction

According to IBM, chatbots might help cut the cost of customer service by 30%.

Chats can be forwarded to an agent by chatbots. However, the chatbot makes its choice based on a certain set of options. As a result, an agent will spend less time trying to find a solution. Less time means substantially lower costs as a result.

Let's use medical chatbots as yet another example of how to cut costs. One call at a time can be handled by a call center agent. However, they can manage up to 5 chats when using the WhatsApp API.

You may handle all client dialogues on Msgclub's platform in one location.

Customer Satisfaction

Your client satisfaction will go up if you use WhatsApp for healthcare. The features that chatbots provide will enhance the experience for your patients. Your patients won't, for instance, have to wait in queue at the call center. Additionally, chatbots are accessible around the clock.

According to estimates, 95% of consumers believe that chatbots benefit customers the most.

High Open Rate for Outbound Campaigns

80% of consumers prefer WhatsApp over other personal communication apps. It also has no spam at all.  Additionally, it supports a wide range of media formats.

These elements increased the open and conversion rates for WhatsApp. Additionally, you ought to pick the channel that your clients prefer. The Return on Investment (ROI) of your Ads will rise as a result of this action.

Single Contact Number

Your call center number can be used to set up a WhatsApp API account.

Additionally, you can give the same phone number to every one of your agents. Your patients will therefore remember your business' phone number.

The awareness of your brand is increased by this strategy. This is because you will develop a close bond with your audience.

Your staff may respond to customers on a single number by using Msgclub.net.

Customer Information History and Record

A record of your customer interactions is something that the ideal solution provider provides. As a result, data will be collected automatically. Then, your marketing department can send tailored messages using that data. Customized marketing initiatives result in greater levels of engagement. As a result, the database should include all of the customers throughout their lifetimes.

You can access the whole history of every customer conversation on msgclub.net. Using our platform, you can also see a complete list of all the information about your customers, including name, phone number, email, etc.

Conclusion

WhatsApp communication is helping the healthcare industry to evolve. The medical industry is fortunate to use WhatsApp API. By 2022, chatbots are expected to handle 75% to 90% of all healthcare inquiries, according to CNBC.

Please get in touch with us if the solution interests you. Immediately arrange a free demo with Msgclub.net. A healthcare chatbot is shown in the demo. It will demonstrate how we assisted healthcare businesses in achieving their objectives.

The GCC's top conversation management platform is msgclub.net. We assist large and medium-sized businesses in turning on the solution. Additionally, we provide your agents with a straightforward platform that enables chats to be managed at scale via an intelligent chat box.

You can create an automated chatbot with Msgclub.net. As a result, we can assist you in improving your communication. We want to make it easier for you to interact with your consumers than ever before.